Driver Recruitment Services: How to Attract & Retain Truck Drivers in 3 Ways

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 Carriers are offering a huge sign-on bonus only to end up with higher turnover because drivers leave once it's collected. Some others over-promise with higher pay and more home time but under-deliver in the end. Unfortunately, there is no single fix to attract and retain new truck drivers, but here are some tips you could use.

Offer incentives and bonuses

Retain top talent and already qualified good drivers through referral bonuses and performance incentives instead of sign-on bonuses. These programs recognize the driver's effort and commitment to help in the growth of the company. For example, drivers who maintain safety practices and fuel efficiency should receive performance incentives.

Don’t make false promises

Stick to the facts. Refrain from inflating the pay or making unrealistic promises on home time. Check for these before posting a job advertisement. At the end of the day, only truthful carriers attract the right truck drivers into their company.

Don't think of casting the widest net you can because this wouldn't help you receive qualified applicants but is more likely to increase turnover. Otherwise, drivers can quickly lose interest in the company and leave while spreading the word about their bad experience to other drivers.

Gather feedback

Offer your drivers an opportunity for a conversation with the supervisor. Don’t wait to receive public feedback on social media from disgruntled drivers who couldn’t find an outlet to let out their thoughts about your fleet.

Ask for feedback from your drivers through a quick poll, surveys, and, most importantly, in-person conversations, giving you an accurate picture of your drivers' level of satisfaction with your carrier. This boosts the morale of drivers knowing their feedback matters and improves your retention program.

Final Thoughts

So do you want to attract and retain truck drivers? Follow these three driver recruitment services tips and add more to the list based on your fleet’s unique needs.

Driver Recruitment Services


 
Location: Texas, USA

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