Truck Driver Recruiting Tips on Social Media

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Why use social media to recruit truck drivers? More than 80% of truck drivers use social media, with YouTube and Facebook as preferred platforms, and most apply for driving jobs on their mobile devices.

However, you will not be able to build genuine connections or make your audiences feel that there’s a human behind your page if your only goal is to become famous on your chosen social media platform.

That said, playing the popularity game on social media, like getting a lot of likes and shares, doesn't translate to hiring qualified truck drivers. So if you’re using social media for truck driver recruiting, here’s how to do it effectively.

Connect and seek new connections proactively:

Add relevant and valuable content for your audience. For example, share industry news, publish funny, entertaining, and educational posts, and ask questions to drive engagement and build connections (and rapport) with your audience. Create valuable and exciting content and notice potential drivers organically finding and following your page.

Simplify the first contact:

Streamline the application process and make it mobile-friendly so that even busy drivers can get in touch with you if they’re not yet ready to fill up a full application form. Using social media, they can also fill up a short online contact form where you can call or send them a message for further information..

Join and interact in groups:

Connect with more truck drivers by joining and interacting with relevant truck driving groups around the country. Post regularly and respond to questions and comments on your post to stand out and be remembered by more drivers.

Use paid ads:

Keep your recruitment company in the minds of potential drivers by utilizing paid media, like Facebook ads, specifically focused campaigns with the right settings to target your audience.

Keep these truck driver recruiting tips in mind and use social media wisely!





Location: Texas, USA

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